Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
| Author | : | |
| Rating | : | 4.37 (877 Votes) |
| Asin | : | 0205569900 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2015-05-24 |
| Language | : | English |
DESCRIPTION:
. Her primary interests are administrative law, statutory interpretation, linguistics, legal drafting, and legal theory. After teaching English literature and composition for several years at Concordia University in Montreal, Ruth Sullivan received her LL.B. She completed the Legislative Drafting Program at the University of Ottawa and clerked for Chief Justice Laskin at the Supreme Court of Canada. She has taught drafting and interpretation in Kuala Lumpur, Ki
"No complaints here" according to Erika L. Minjarez. The book is good. There is good information in it, but I wouldn't have bought it if I didn't need it for school. That being said, it is a nice book to have. It's supplemental to what I'm learning, and that's about it.. All that I needed and more! K.A.Shaw This order shipped super fast just in time for a major test in my class, which I acedThank you soooo much. I appreciate it!
Practical exercises and case studies in every chapter guide you through the development of your own public relations campaigns. Features of the New Edition:Emphasizes the team project approach — compatible with the competitive agency model as well as other forms of team projects — to further your skills in group work and reflect the reality of the practice.Uses a practical, service-learning approach to bring the real worldinto the classroom and give you real, applicable experience.Addresses interactive media in a new chapter, ensuring you be
This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment