Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet (MIT Press)
| Author | : | |
| Rating | : | 4.54 (917 Votes) |
| Asin | : | 0262512564 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2014-03-21 |
| Language | : | English |
DESCRIPTION:
She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer-group advocacy campaign that led to a law to protect children's privacy on the Internet. Children and teens today have integrated digital culture seamlessly into their lives. In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture.The media has pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This, says Montgomery, reflects our ambivalent attitude toward both youth and technology. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV. Montgomery rec
Most important, she elucidates policy concerns about the commercialization of youth with an understanding of marketing and programming practices that are specific to digital media. Beyond the hype, this book reminds all of us that the digital age is being led by our children. (Michael F. For those whose media experience is bounded by newspapers and radio, Generation Digital will be an eye-opening guide to the media revolution that is changing the way the next generation thinks and behaves. Jacobson, Executive Director, Center for Science in the Public Interest)Montgomery's study combines the immediacy and engagement of an insider's story with the sharp and dispassionate eye of the scholar. Kathryn Montgomery provid
Brian Slesinsky said Very dry reading. While this book provides a fairly comprehensive summary of U.S. political debates surrounding how children and teenagers use the Internet, I found it very dry reading for what should be a fascinating subject. There is one fact after another, but the facts are relatively superficial and not obviously in support of a larger argument. For example, the author describes how various companies tried to market to children . Thought Provoking and Incisive R. I. Berkman There are many books on the new generation's use of digital media and the Internet, but most seem to give a superficial, breezy or not very compelling treatment of the topic. Generation Digital, though, is an exception as it references top notch sources and studies, is persuasive and logical, well written, and extremely timely. Its a superb source for discovering how young people (GenY or Millennials) are living th. AN EXCELLENT HISTORY Traveller Ms. Montgomery, although an avowed (ex)activist, provides a fair and balanced, well-researched, well written, and readable account of how media targets youth for marketing in pursuit of commercialism and consumerism.I am a practicing child and adolescent psychiatrist. As I was researching the topic for my own book, a 'how to' developmentally-based guide for parents about raising and preparing children for life in a
Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. She is the author of