Difference: The one-page method for reimagining your business and reinventing your marketing
| Author | : | |
| Rating | : | 4.70 (751 Votes) |
| Asin | : | B00I8W7HYO |
| Format Type | : | |
| Number of Pages | : | 150 Pages |
| Publish Date | : | 2016-04-27 |
| Language | : | English |
DESCRIPTION:
"You can't begin to tell a story" according to Patricia L. Ferdinandi. [[VIDEOID:mo2A5TRFTYHUPK7]]To quote Bernadette: "You can't begin to tell a story without understanding why that story should matter to the people you want to serve."It's not the Mad Men telling people the story they should share it's listening for the story the clients are telling themselves before looking for how you want to matter.It's not the facts, figures, or features it's the empathetic "why".All that is great information but now, how do you determine what matters? That is the beauty of this book. Read the book before d. Good Framework, Needs More Exploration B. Urban I found this book to be an OK rehash of material covered in many of Seth Godin's books. If you've read Purple Cow, then you already know what's being presented. The marketing framework that the author develops is interesting, but is only the beginning and the ideas are not fully explored. So overall, the framework is useful, but the book doesn't add a whole lot in terms of practical applications.On the plus side - the author shows what some new and successful companies are doing to disrupt their industries. The examples do not g. A bit repetitive Andrew Henderson The first twenty pages were great and had great ideas. If you're like me, you'll highlight frequently there.Th rest of the book was a bit of a self-righteous bore. Basically, you'll learn that Airbnb is the most brilliant idea ever, profits are bad, and you have to matter. Basic stuff from other business books, but repeated 10x to the point you feel like you're being scolded.Get the book for the first few chapters and for the slightly awkward but thought proving Decision map. It's worth buying if you can skim for the key takeawa
Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. Her imaginative one-page thinking tool will not only ignite your creativity; more importantly, it will uncover the soul of your business. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? Difference lifts the lid on how brands like Airbnb, Uber and Apple h
. You can find her and her award-winning blog at TheStoryofTelling. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. About the Author Bernadette Jiwa is the author of two #1 business bestsellers
She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. . You can find her and her award-winning blog at TheStoryofTelling. Bernadette Jiwa is the author of two #1 business bestsellers