Marketing Works: Unlocking Big Company Strategies for Small Business
| Author | : | |
| Rating | : | 4.66 (545 Votes) |
| Asin | : | 1600370098 |
| Format Type | : | paperback |
| Number of Pages | : | 178 Pages |
| Publish Date | : | 2013-02-23 |
| Language | : | English |
DESCRIPTION:
F. J. Bonaventura said A must for all small business operators!!. Whether you have just started a small business, are planning to start, or have in in business for years. the advice and information in this book will be invaluable!The authors not only explain in plain language the marketing strategies and techniques used by the most successful global giants, but provide realistic and easy to follow implementation and action guides.What I have learned is that marketing isn't just advertising or selling, its what I want my business to be all about and how to make sure it thrives, irrespective of ec. "What Every Business Owner Needs to Know" according to F. A. Walls. Marketing Works is an incredible resource. I've used it like a recipe book - it lists all the ingredients I've needed to boost my business. At first I thought I knew all there was to know about marketing and that sales and marketing were the same. I now know different. I also appreciate that the authors broke down all of the elements to really simple terms and that they didn't just assume that I knew everything there was to know about marketing and business school jargon. Another awesome aspect has been the workbook. My new year's
We challenge you to open Marketing Works and read just 5 pages. Marketing Works was created to be easy to use. Test it now, right here. Now it's time for small businesses to have this advantage!. It'll be the best investment of 10 minutes ever made. You'll find value whether you read it cover to cover or just pick a topic and read only that. The key for any business regardless of size is to implement the right strategies. We know Marketing Works. The Authors have harvested the knowledge from working with Fortune 20 companies to give small business's strategies that can be immediately implemented