Lessons From the Top: Leading CMOs Share Their Case Studies
| Author | : | |
| Rating | : | 4.77 (522 Votes) |
| Asin | : | B0091LE1OA |
| Format Type | : | |
| Number of Pages | : | 483 Pages |
| Publish Date | : | 2015-03-17 |
| Language | : | English |
DESCRIPTION:
5 Things I've Learned About Technology 5 - Catherine Hernandez-Blades, CMO & Communications Officer, FlextronicsUsing Metrics to Build a Performance-Driven Marketing Organization 17 - Carl Tsukahara, CMO & Head of Products, ClairMailThe Impact of Mobile on the Payment System 27 - Dan Marks Chief Marketing Officer, First Tennessee BankFive Things I've Learned as a Chief Marketing Officer 35 - John Minnec, Chief Marketing Officer, River North GroupHow to Influence the Direction of the Consumer Dialog 47 - John Volturo, Strategic Marketing Executive & EntrepreneurThe Lucky 13 Lessons I've Learned 59 - Lisa Gavales, Executive Vice President and Chief Marketing Officer, ExpressUnderstanding Your Market 69 - Melissa Fisher, COO, Entertainment PromotionsCause Marketing: The Value of Giving Back to the Community 83 - Richard Hope, Chief Marketing Officer, Jersey Mike’s SubsFive Things I Have Learned 95 - Matthew Oates, Public Relations Representative, Franciscan St. Elizabeth HealthUnderstanding Your Market 111 - Steve Thomas, Chief Marketing Officer, Edible ArrangementsKeeping Your Brand Relevant - Executing the Point of Difference 125 - Ron Ferguson, Chief Sales and Marketing Officer, Forney IndustriesFive Things I've Learned About Marketing 135 - Sara I. Milstein, Chief Marketing Officer, Y Of Central Maryland