Listen First!: Turning Social Media Conversations Into Business Advantage
| Author | : | |
| Rating | : | 4.65 (686 Votes) |
| Asin | : | 1522698108 |
| Format Type | : | paperback |
| Number of Pages | : | 112 Pages |
| Publish Date | : | 2014-12-16 |
| Language | : | English |
DESCRIPTION:
You'll learn the tools, winning plays, and proven tactics for listening so that you can:Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or servicesIdentify threats to your reputationSee how customers position competing brands in their minds, not as advertisers position themSense market shifts that threaten existing business or present new opportunitiesDevelop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testingMake your messages more relevant and sharpen targeting by directing me
The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customerswhat people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Hear that? That's the sound of your business. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or servi
"Listen First! A Strategy for Effective Marketing Research Thru Social Media" according to Jason L. Mcdonald. Quick Review:Being a good listener, argues Stephen Rappaport, is an increasingly important skill in the age of effective Internet marketing. This playbook by the Advertising Research Foundation is a detailed (perhaps over detailed) effort to help businesses both small and large learn how to leverage social media as a platform for marketing research. . "Expert POV" according to Tom Anderson. There are a lot of Johnny Come Lately’s writing about “digital/social media marketing research” or “social media monitoring” who know very little about either text analytics or consumer research. Author Stephen Rappaport was there early on working with one of the earliest and most successful companies in the text analyti
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