Citizen Marketers: When People Are the Message
| Author | : | |
| Rating | : | 4.25 (640 Votes) |
| Asin | : | B000QFBT04 |
| Format Type | : | |
| Number of Pages | : | 534 Pages |
| Publish Date | : | 2017-02-18 |
| Language | : | English |
DESCRIPTION:
Rebecca Clement said A changing of the guard amongst key influencers. In the not-so-distant past, if someone wants to have an impact on the culture at large; launch a new product or win an election their best (and virtually only) bet was engaging traditional print and broadcast media outlets. And whether you were trying to secure an advertising buy or editorial space you also had to deal with "gatekeepers" - those are the editors, producers and sales managers within the media. However, with the continuing rise of the Internet and its . "Hitting the Nail on the Head" according to Dave L. Balter. In typical fashion, Jackie and Ben have written a clear and thoughtful book that's easy to understand and easy to get through. Well worth taking the time to read.To get their points across, they use a number of well-known examples of "citizens" communicating through online channels, but don't just scratch the surface - they've clearly put on their reporting hats, replacing just web anecdotes for real interviews.The book falls into the trap of having to "put a name" . HIGHLY RECOMMENDED! CITIZEN MARKETERS is right on trend as a continuation of the CREATING CUSTOMER EVANGELIST message from respected marketers-turned-authors McConnell & Huba. After all, it's the customer evangelist-turned-citizen marketer that's driving much of the social media we are exposed to on YouTube, MySpace, podcasts, and blogs.McConnell and Huba shed light on the motives, the meanings, and the implications behind why everyday people are creating compelling marketing messages.
The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year s block-buster film or how quickly the hottest new PDA hits store shelves. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the user-generated media
Pink, author of A Whole New Mind and DriveCitizen Marketers has really inspired my thinking and the direction I am taking with my marketing team. Drop everything and read this book --The Wall Street JournalIn the Internet age, the medium is no longer the message. A solid insightful explanation of how the Internet has armed the consumer -- which is to say, everyone -- against the mindless blather of corporate messaging attempts. As Ben McConnell and Jackie Huba show in this extraordinary book, people are now the message. Jackie Huba and Ben McConnell have convinced me of the way to engage today's consumer and provide a roadmap for how to do it. --Cammie Dunaway, former Chief Marketing Officer, Yahoo! . It bursts with so many fresh insights and so much smart advice, you'll need a second highlighter --Daniel H. Tens of millions of intrinsically motivated, self-expressive amateur content creators are overturning the old marketing orthodoxies. Ci