Entrepreneurship and Ethics in Ancient Rome: The Management Lessons of Pliny the Younger
| Author | : | |
| Rating | : | 4.80 (730 Votes) |
| Asin | : | 1554891310 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2013-03-28 |
| Language | : | English |
DESCRIPTION:
But what about the middlemen? Sophisticated growers were selling their grapes many months in advance into the futures market. The largest grape growers faced a dilemma: maximize profits and hold the brokers to their contracts, forcing many into bankruptcy and causing longer-term disruption in the futures market; or renegotiate supply contracts to ease the financial burden on the brokers, ensuring a stable marketplace and building customer loyalty. With a decrease in prices at harvest time, grape brokers who bought grape futures at premium prices early in the summer would be selling at a tremendous loss. Pliny the Younger was a wealthy Roman politician, ascending to the heights of the Roman hierarchy. His surviving writings show that he was a very astute financial manager and a canny businessman. The author of this book, former head of a multi-